An Active Lifestyle

What comes to mind when you hear the word active? Does it have positive or negative connotations for you? Phrases that first spring to mind for me are active lifestyle, active member, and¬†political activism. All positive. However, in the modern parlance, a new phrase has become all too common: active shooter. I had this concept … Continue reading An Active Lifestyle


The Illusion of Sophistication

Generally when I write about advertising, it's as a reaction to either how annoying or sinister¬†ads can be. Some even a combination of both. This time however, I'll simple mention how misleading they can be. The fact that ads lie to us and try to sell us an idea of perfection should be of no … Continue reading The Illusion of Sophistication

Cultural Homogeneity

The latest transgression that has come to my attention from the soulless goblins employed in advertising is, this time, not on the tv screen, but plastered on billboards and bus-stops all around the city. I don't know how far this campaign has spread, but ads such as the one picture above have sprung up around … Continue reading Cultural Homogeneity